Amazon says it didn’t build the ‘Prime bike’ and tells Echelon to stop selling it

Echelon Prime bike Echelon Amazon is distancing itself from the $ 500 “EX-Prime” bike launched by exercise equipment maker Echelon Fitness, after the product was incorrectly marketed as a collaboration between the two companies. Echelon on Tuesday announced the so-called Prime bike, calling it “Amazon’s first-ever connected fitness product” that was “developed in collaboration with […]