PUNE: Indian cricket commentator Harsha Bhogle has invested an undisclosed sum in Fantasy Akhada, a fantasy sports platform, said the company. Bhogle will also be the brand ambassador for the sports startup for the next two years. So far, the company has raised $ 175,000 from angel investors.
Set up in January 2020, Fantasy Akhada said it has over one lakh customers. “This is a long-term partnership wherein apart from being the face of the brand, he will also guide us in this journey thanks to his vast experience and in-depth knowledge in the world of sports, especially Cricket. We are also very sure that his understanding of fan behaviour/preferences and strong business background will help us in planning the next phase of growth for our startup,” said Amit Purohit, Founder, Fantasy Akhada.
The company now plans to accelerate its growth in the traditional daily fantasy sports format and expand its scope by driving engagement through different game play options.
“I have always been interested in fantasy sport because it allows fans to test their wits against others and allow them to be more involved. Fantasy Akhada is an initiative of hard-core sports lovers who understand the fan and fantasy sport and I enjoy seeing young, driven people trying to move ahead. I am hoping Fantasy Akhada will become a platform where fans can congregate and enjoy playing fantasy sport,” said Bhogle. Fantasy Akhada has been growing by more than 100% month on month post the lockdown on sports ended globally and intends to cash in on the upcoming IPL2020 and cricket calendar to growth faster.