Small Business

Covid-19: Ministry of Tourism partners with QCI to launch SAATHI initiative for hotels

To assist the hospitality industry in their preparedness to continue operations safely and remove risks from the Covid-19 pandemic, the Ministry of Tourism has partnered with the Quality Council of India (QCI), to assist them through an initiative called SAATHI (System for Assessment, Awareness and Training for Hospitality Industry). This is aligned with Prime Minister […]


Brands put in strict internal guidelines to avoid social media backlash

Brands are putting in place strict internal guidelines to avoid backlash on social media, especially after the recent Tanishq ad fiasco. Topics such as caste, religion and political commentary are a no-go most of the time, executives at four digital advertisement agencies told ET. Recently, social media trolls hounded Tata’s jewellery brand Tanishq after its […]

Global Economy

U.S. reports more than 71,600 new Covid cases, near record highs, and hospitalizations rise

A patient recovering from COVID-19 at Marianjoy Rehabilitation Hospital in Wheaton, Illinois, on September 30, 2020. Terrence Antonio James | Tribune News Service | Getty Images The United States reported more than 71,600 new coronavirus cases on Thursday, approaching a record number of daily infections set in late July as the outbreak takes root across […]