Cybersecurity and Digital Business Risk Quantification (CRQ) major, Lucideus, marked its foray into the consumer space with the launch of SAFE Me, a mobile application meant to secure and protect one’s digital life.
The zero-permission and free of cost mobile application leverages Lucideus’ proprietary breach likelihood scoring algorithm built as joint research with MIT and relies on AI and Machine Learning to provide every individual with a cyber risk (or breach likelihood) score on a scale of zero to five based on a combination of factors including device security, exposure on the deep and dark web, cybersecurity awareness and more.
Lucideus CEO, Saket Modi says his firm has been largely involved in protecting the digital infrastructure of a company, but over the years it has become apparent that cybersecurity is not limited to merely the digital pipeline that a company deploys. “Ask any CEO and he will tell you that the most precious asset for his company is his employees. Ask any CTO on the weakest link in the company’s entire digital infrastructure and he would say it is the employees. This is the dichotomy we want to address,” says Modi.
Modi adds that most employee training around safe cyber practices has remained archaic and mostly limited to a few groups or individual sessions.
Lucideus’ SAFE Me is an evolution to this dated way of managing human-related cyber risks into a mobile-first, unified cybersecurity experience personalised for every individual. SAFE Me gamifies the experience making cybersecurity easily accessible for consumers so they can understand their risk posture and take steps to improve.
The home screen of the app contains a breach score that states your potential cyber risk.
Beyond consumers, SAFE Me also empowers enterprises and executives to manage cyber risk proactively and objectively by offering a unique view into the organization’s risk posture, helping businesses prepare for and get ahead of threats. “The average consumer is tech-savvy to a point, but cybersecurity is perhaps their weakest area of expertise. They can accurately report battery life percentage and share gigabytes of data usage, but if you ask them to quantify–or even describe–their cyber-risk, the vast majority wouldn’t know where to find the answer,” said Modi.
The app itself is pretty straightforward. It only asks for your email id to set it up and once logged in, one would see the SAFE score. What would immediately draw your attention is your digital exposure in the deep and dark web. It will list all the instances when your personal details, which may include your email ids, phone number, address, resume and even your passwords, have been leaked on the dark web. While it may be too late to reverse details already available, it will be handy to know if any of your existing passwords need to be strengthened or changed. Once installed, the app will continuously monitor the dark web for any new instances of your digital exposure.
The app then helps in mitigating the risk associated with the cyber world. Awareness courses available contain short videos on using different services on the Internet securely. From safe habits for WhatsApp to Facebook, the modules are simple and easy to follow and designed to protect user’s digital journey.
SAFE Me provides all known dark web exposures of your personal details.
“SAFE Me helps consumers re-engineer their cyber consciousness. We’ve designed a solution that empowers consumers to easily monitor and understand their cyber risk across all their devices and the digital platforms they frequent such as Google, Twitter or Facebook in real-time. By curating a digital, gamified, easy-to-understand, and mobile-first experience, SAFE Me equips consumers with the know-how needed in today’s digital environment.”
For Modi, the move is significant. According to Gartner, the Security Awareness Computer-Based training market is worth around $ 600 million and expected to grow at a CAGR of 42% till 2023. With the awareness courses, Lucideus now has a foot in the door.
Modi says the app was originally not designed with small businesses in mind, but as the pandemic pushes a large number of people to go online, the app and its services will prove handy. This is especially true for entrepreneurs and small businesses owners with a limited team.
Lucideus has built SAFE Me completely on the cloud and uses Amazon Cognito, which means it does not store any email id or password of a user.
The app also gives a picture of how secure your device is and if you need to carry out any remedial steps. For enterprises, the app also allows running ‘Campaigns’, which can be company specific training modules for employees.
SAFE Me will be available in three versions–Basic, Enterprise and Platinum. The Basic version is free, while the Enterprise version costs $ 36 (about Rs 2600) per employee for a year. The Platinum version costs $ 10,000 (about Rs 7 lakh) for a year and contains several personalised services. The Platinum version also offers a cyber insurance policy, which the firm has rolled out in association with HDFC Ergo.
SAFE ME is available for download in the iOS App Store and Android/Google Play Store.